I was tasked with bringing a fresh look to Thriveworks, one that felt modern but spoke to our sensibilities as a trusted behavioral health partner.
Moving away from our older tech centric logo, the new Thriveworks logo has a more approachable, friendly feel to it.
We decided to execute an evolutionary brand refresh, maintaining the sunrise iconography but pairing it with a softer serif typeface.
A simplification of our logo mark for use on social media, favicons, and print applications.
We developed a new set of icons to represent some of the most common conditions we treat and approaches we use in that treatment. We took an abstract approach to this icon set to try and evoke the feeling of these conditions in a simple way.
For our color palette we wanted to keep the colorful, lighthearted feel but with less intense hues. The result is a new color palette that is bright and hopeful but grounded in hues found in nature to reinforce the idea of growth.