As part of the core team developing design assets for CR.org I was tasked with helping to guide the creation of our new digital guidelines to enable CRs rebranding efforts to rollout seamlessly across multiple touchpoints.
Together with the Director of UX, and our VP of Branding we partnered with Pentagram Design for CRs rebranding effort and style guide creation. Over the course of several months, our team gathered stakeholder requirements and feedback and acted as a liaison to the design agency.
Once the branding guidelines were completed it was the digital design team’s responsibility to translate that document into a living digital style guide for designers, developers, video, and product to use across CRs multiple platforms.